Shu Uemura Brave Beauty Art Make Up Competition 2014 at Empirica Jakarta With Kakuyasu Uchiide and Tex Saverio - Event Report

On August 12th 2014 ago, i got an invitation from Shu Uemura to attend Shu Uemura Brave Beauty Art Make Up Competition at Empirica Jakarta with Kakuyasu Uchiide (Shu Uemura International Artistic Director) and Tex Saverio (Top Indonesia Fashion Designer). It's such a honour i can attend this event. 

By the way, it was held in Empirica Jakarta and it's such a nice place!

Shu Uemura Brave Beauty

Shu Uemura Brave Beauty Art Make Up Competition is prestigious annual competition honors the lifelong creativity of the late Mr Shu Uemura, well-known for having elevated make-up to the status of an art, and demonstrates the revolutionary concept that make-up design is artistic expression. Open to novices and professionals alike, this competition is organized to discover budding talents and to promote artistry among particing professionals. 

This year, the theme for the beauty art competition is “The Brave Beauty” a tribute to strong, fearless, adventurous femininity, empower your soul with uber-chic rock paint. Show your bravest and most creative artistic interpretation.

And the judges are Kakuyasu Uchiide (Shu Uemura International Artistic Director) and Tex Saverio (Top Indonesia Fashion Designer).

“International Artistic Director dari Jepang dan Tex Saverio

mendukung kompetisi Make-Up Shu Uemura”

Jakarta, 12 Agustus 2014 – Shu Uemura Indonesia berkesempatan untuk mengadakan grand finale beauty art make-up competition, bertempat di Empirica, Jakarta. Tema yang di usung kali ini adalah “Brave Beauty” – strong, fearless adventurous, femininity.Beauty art make-up competition tidak hanya semata-mata untuk hiburan, namun Shu Uemura berkomitmen untuk mengapresiasi talenta-talenta terbaik yang dimiliki dan berharap kompetisi ini akan menginspirasi serta memberikan motivasi dan semangat kepada para professional make-up artist.

Lebih dari 100 undangan eksklusif hadir untuk menyaksikan. Tidak ketinggalan juga Shu Uemura Indonesia mengundang langsung Shu Uemura International Artistic Director dari Jepang, Mr. Uchiide sebagai juri kehormatan. 

Kakuyasu Uchiide (Shu Uemura International Artistic Director)

As a make-up artist and the successor to Mr. Shu Uemura's philosophy and DNA, Kakuyasu Uchiide is heavily involved in product and visual development. In line with the founder's belief that "the creativity of an artist is generated at the intersection of different cultures and trends," he has played a leading role at the forefront of fashion, creating make-up looks for numerous high fashion collections.

"Mr. Uchiide adalah International Artistic Director shu uemura. Beliau bergabung dengan shu uemura pada tahun 1988 dan memiliki passion yang besar terhadap dunia make-up. Ia terinspirasi oleh Mr. Shu Uemura sendiri dan bercita-cita untuk menjadi professional make-up artist. Mr. Uchiide akhirnya bergabung dengan tim shu uemura atelier, dan dibimbing secara langsung oleh Mr. Shu Uemura. Ia mempelajari secara mendalam mengenai dasar-dasar make-up, serta hal lain di luar make-up seperti bagaimana caranya mendorong diri untuk berkreasi diluar batas norma-norma yang ada serta menembus batas kreatifitas tradisi Jepang. Tidak hanya sebagai make-up artist dan penerus Mr. Shu Uemura, Mr. Uchiide juga turun tangan secara langsung dalam menangani pengembangan produk dan visual – dimana ia percaya bahwa kreatifitas seorang seniman datang dari percampuran tren dan budaya. Karyanya dihargai di seluruh dunia, dan membawanya untuk berkolaborasi dengan designer high fashion, seperti Tsumori dan Rue Du Mail. Prestasi Mr. Uchiide disambut dengan sangat positif oleh dunia fashion internasional, sampai akhirnya ia bisa berkolaborasi dengan Karl Lagerfeld untuk produk shu uemura dan untuk visual campaign dari Karl Lagerfeld sendiri."

Mr. Uchiide is the International Artistic Director of shu uemura. He joined in 1988 and has a great passion for the world of make-up. He was inspired by Mr. Shu Uemura himself and aspires to become a professional make-up artist. Mr. Uchiide finally joined the team shu uemura atelier, and guided directly by Mr. Shu Uemura. He studied in depth the basics of make-up, and other things beyond make-up such as how to push himself to be creative beyond the limits of existing norms and traditions of Japan through the boundaries of creativity. Not only as a make-up artist and the successor to Mr. Shu Uemura, Mr. Uchiide also intervened directly in handling product development and visual - in which he believes that an artist's creativity comes from mixing and cultural trends. His work was appreciated throughout the world, and took him to collaborate with high fashion designers, such as Tsumori and Rue Du Mail. Mr. Uchiide achievement greeted very positively by the international fashion world, until finally he was able to collaborate with Karl Lagerfeld for the product and for the visual campaign shu uemura of Karl Lagerfeld himself.

Tex Saverio (Top Indonesia Fashion Designer)

Dramatic, theatrical, and spectacular are words often used to describe the aesthetics of the Tex Saverio label. Through his ambition to create a global lifestyle brand, Tex's talent and creative work have not only helped to propel his label to the next level, but have also helped to bring Indonesia into the spotlight of the international fashion realm.

Kolaborasi menarik pun dihadirkan dengan menggandeng Tex Saverio sebagai salah satu juri dan menampilkan koleksi terbarunya untuk dikenakan oleh para model.

Mr. Uchiide menampilkan keahliannya dalam make-up demo dan berbagi filosofi tentang bagaimana brand Shu Uemura menghormati individual beauty, mengusung tinggi nilai seni dibalik sebuah make-up, mengerti sepenuhnya kecantikan wanita Asia, dan mempromosikan local professional make-up artist. Acara dilanjutkan dengan demo make-up oleh kesepuluh finalis yang berasal dariseluruh Indonesia. Mereka memiliki waktu 30 menit untuk menghasilkan make-up yang sesuai dengan tema.

 Exciting collaboration were presented by cooperating with Tex Saverio as one of the judges and show his latest collection to be worn by the models. 

Mr. Uchiide displays his expertise in make-up demos and share a philosophy about how to respect individual brand Shu Uemura beauty, carrying high artistic value behind a make-up, fully understand the beauty of Asian women, and promoting local professional make-up artist. The event continued with a make-up demo by the ten finalists from across Indonesia. They have 30 minutes to produce make-up that matches the theme.

So, i attended the Grand Final of Shu Uemura Brave Beauty Art Make Up Competition Event in Jakarta, Indonesia with 10 finalist. Here's my report.

The dresscode for this event is black and gold. How is my outfit? hehe..

"Be brave, there is no need for hesitation. Beauty is where you find it." - Kakuyasu Uchiide.

And here is the stage, there were many Shu Uemura product! 

That day mc was Melissa Karim. The event started with speech from Ms. Silvia as L'Oreal Luxe General Manager and Ms. Regina Widjaja as Kiehl's and Shu Uemura Indonesia Brand Manager.

“Ada 3 hal yang menjadi brand identity dari Shu Uemura, yang pertama adalah Shu Uemura yang merupakan professional make up artist brand from Tokyo, yang kedua Shu Uemura juga mengusung konsep “Tokyo Avant Garde” sebagai inspirasi utama didalam kreasi produk dan juga brand yang mengerti kecantikan wanita Asia” kata Silvia Yohana, General Manager L’Oréal Luxé Division. “Kami percaya bahwa Indonesia memiliki banyak make-up artist yang berbakat, dan di Shu Uemura kami ingin mereka mempunyai wadah untuk mengembangkan kreatifitas dan keahlian mereka. Karena itulah kami mengadakan make up competition ini untuk memberikan kesempatan bagi mereka untuk menginterpretasikan kecantikan sesuai dengan visi mereka.” Regina Widjaja, Brand Manager Kiehl’s & Shu Uemura Indonesia.

"There are three things that the brand identity of Shu Uemura, first, Shu Uemura is a professional make-up artist brands from Tokyo, second, Shu Uemura also brought the concept of" Tokyo Avant Garde "as a major inspiration in the creation of products and brands that understand Asian female beauty" said Silvia Joanna, General Manager of L'Oréal Luxe Division. "We believe that Indonesia has a lot of talented make-up artist, and in Shu Uemura we want them to have a place to develop their creativity and expertise. That's why we hold this make up competition to provide an opportunity for them to interpret the beauty according to their vision." Regina Widjaja, Brand Manager of Kiehl's and Shu Uemura Indonesia.

Kakuyasu Uchiide

And in this event i can see directly Kakuyasu Uchiide do the makeup to the model with Brave Beauty concept.

I really admired this FEI EXO Sleveless Wool Ballgown with Platinum Gold (Tex Saverio AW14 RTW Collection - Runway Limited Edition).  Very very elegant! It was perfectly dressed by this pretty model. 

Two Judges with The Model. credit to : ShuuemuraID

After Kakuyasu Uchiide did the makeup, it mean the competition starts! 10 finalist goes to the stage with their model provides by Shu Uemura. All product they use also provides by Shu Uemura except the brushes and eye lashes. By the way, i sat almost in the corner so, many picture was zoomed with my pocket camera, pardon.

The finalists have only 30 minutes to finish the eye makeup and they did the makeup fastly yet prettily.

It just short video of how the competition go on. Exciting, right?

Personally, i like this eye makeup (with the model mishajeter)

Judging time by Kakuyasu Uchiide and Tex Saverio.

Tex Saverio

Tex Saverio

The Winner Announcement

Ibu Regina Widjaja, Mr. Kakuyasu Uchiide, dan Tex Saverio sebagai juri berembuk untuk menentukan dua orang pemenang, dan akhirnya terpilihlah Mirtha Roseria sebagai pemenang Shu Uemura Brave Beauty Make-Up 2014, dan Stephanie Juliancy untuk pemenang kategori Shu Uemura Best Make-Up Show 2014. 

Regina Widjaja, Mr. Kakuyasu Uchiide, and Tex Saverio as the judges have a discussion  to determine two winners, and finally elected as the winner from Shu Uemura Brave Beauty Make-Up 2014 is Mirtha Roseria, and Stephanie Juliancy for category winners Shu Uemura Best Make-Up Show 2014.

Finally after judging time, it's the winner announcement!

And here's the winner, congratulation!

The Winner. credit to : ShuuemuraID

Grand Prize winner goes to Mirtha Roseria and the Best Make Up Show winner goes to Stepanie Juliancy.

“Brave beauty is about being brave in what you do, for Indonesian, it means, being brave in pursuing your own beauty,” said Uchiide, Shu Uemura International Artistic Director.

After the competition was over, i have a chance to took a (i mean 2 lol) picture with Melissa Karim. She is a nice and lovely person :)

And i met Stella Lee :)

With Kakuyasu Uchiide ^^

Then i have a chance to took a picture with Kakuyasu Uchiide! (okay, actually 3 picture) >.<

He is really kind and humble! And so tall!

With Kakuyasu Uchiide ^^

With Tex Saverio! ^^ 

Actually i took 2 picture with him he he.. He is so look like anime. So happy to met him in person.
Tentang Shu Uemura

Shu Uemura didirikan pada tahun 1983 oleh Mr. Shu Uemura, seorang perintis make-up di Jepang yang dikenal di seluruh dunia. Brand Shu Uemura memperluas jaringannya keseluruh dunia dalam tiga pilar: make-up, skin care, dan professional accessories.

Filosofi Shu Uemura adalah “Beautiful make-up starts with beautiful skin” – dengan adanya ritual pembersihan wajah menggunakan cleansing oil Shu Uemura yang legendaris, Mr. Shu Uemura percaya bahwa make-up yang cantik dimulai dari kulit yang sehat. Cleansing Oil tersebut diformulasikan menggunakan bahan-bahan terbaik dan langka yang hanya bisa didapatkan di daerah Asia. Bahan-bahan tersebut sangatlah aman, lembut, dan efektif bagi kulit.

About Shu Uemura 


Shu Uemura was founded in 1983 by Mr. Shu Uemura, a pioneering make-up in Japan, known worldwide. Shu Uemura brand expanded its network throughout the world in three pillars: make-up, skin care, and professional accessories.

Shu Uemura's philosophy is "Beautiful makeup starts with beautiful skin" - with the ritual cleansing facial using legendary Shu Uemura cleansing oil, Mr. Shu Uemura believe that beautiful makeup starts from healthy skin. Cleansing Oil is formulated using the best ingredients and rare that only can be found in the Asian region. The materials are extremely safe, gentle, and effective for the skin.

Tentang L’Oréal

L’Oréal merupakan perusahaan kosmetik terkemuka di dunia, telah melayani segala bentuk kecantikan di seluruh dunia selama lebih dari 100 tahun dan telah membangun portfolio untuk 28 ragam merek internasional. Dengan penjualan sebesar 22,98 miliar Euro pada tahun 2013, L’Oréal telah mempekerjakan 77.400 orang di seluruh dunia. Mengenai pembangunan yang berkelanjutan, Corporate Knights, a Global Responsible Investment Network, telah memilih L’Oréal sebagai Global 100 Most Sustainable Corporation in the world padatahun 2012. L’Oréal telah menerima penghargaan ini selama 5 tahun berturut-turut.

About L'Oréal 


L'Oréal is the leading cosmetics companies in the world, has been serving all forms of beauty all over the world for over 100 years and has built a diverse portfolio of international brands to 28. With sales of 22.98 billion euros in 2013, L'Oréal has hired 77,400 people worldwide. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L'Oréal as a Global 100 Most Sustainable Corporation in the world in 2012. L'Oréal has received this award for 5 consecutive years.

TentangL’Oréal Indonesia

Di Indonesia, L’Oréal telah hadir sejak tahun 1979 dan saat ini dikelola melalui dua entitas yaitu: PT. L’Oréal Indonesia, yang menangani aktivitas pemasaran dan distribusi, serta PT. Yasulor Indonesia, yang berkonsentrasi di bidang manufaktur. Merek-merek L’Oréal yang hadir di Indonesia termasuk L’Oréal Professionnel; Kérastase; Matrix; L’Oréal Paris; Maybelline New York; Garnier; Lancôme; Shu Uemura; Yves Saint Laurent; Kiehl’s; parfum-parfum Ralph Lauren, 

Giorgio Armani, dan Viktor&Rolf; serta The Body Shop yang didistribusikan melalui PT. Monica Hijau Lestari. Informasi lebih lanjut www.loreal.co.id.

*Catatan: L’Oréal berasal dari kata l’oratau ‘emas’ dalam bahasa Perancis dan dapat ditulis sebagai berikut: L’ORÉAL atau L’Oréal (dengan huruf O besar).

In Indonesia, L'Oréal has been present since 1979 and is currently managed through two entities, namely: PT. L'Oréal Indonesia, which handles marketing and distribution activities, as well as PT. Yasulor Indonesia, which is concentrated in manufacturing. L'Oréal brands are present in Indonesia, including L'Oréal Professionnel; Kerastase; Matrix; L'Oréal Paris; Maybelline New York; Garnier; Lancôme; Shu Uemura; Yves Saint Laurent; Kiehl's; Ralph Lauren perfumes, 
Giorgio Armani, and Viktor & Rolf; also The Body Shop are distributed through PT. Monica Hijau Lestari. More information see: www.loreal.co.id. 

* Note: L'Oréal l'oratau derived from the word 'gold' in French and can be written as follows: L'ORÉAL or L'Oréal (with a big letter O).

And i got goody bag from Shu Uemura and L'oreal. I'll review them in next post. What i got?

L'oreal Professionnel Paris Super Dust Tecni Art

What is it? It's GB volume and texture powder to volumize hair! Never use something like this, so i'm happy i can try something like this. I'll review it later.

Shu Uemura Skin Purifier Ultime8 and Anti / Oxi Cleansing Oil

And here is Shu Uemura Vision of Beauty Collection Vol.1. Credit to Shu Uemura.

Shu Uemura Beauty Collection

And here is Shu Uemura Beauty Collection, credit to Shu Uemura.

L'oreal Paris Professionel Mythic Oil. cr to : L'oreal Professionnel

And here is L'oreal Paris Professionel new product: Mythic Oil!

Because Empirica Jakarta is near Pacific Place Mall, i went to Bibigo (비비고) to fill my stomach. It taste delicious and the staff were friendly.

I also took a picture with Psy lol. 

Okay, that's all.. Thank you for reading and see u in next event ^^